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營(yíng)銷(xiāo)行業(yè)常用英語(yǔ)詞匯
導(dǎo)語(yǔ)：營(yíng)銷(xiāo)的本質(zhì)是抓住用戶(hù)消費(fèi)者的需求并快速把需求商品化。下面是YJBYS小編收集整理的有關(guān)營(yíng)銷(xiāo)的英語(yǔ)詞匯，歡迎參考!
brand awareness 品牌意識(shí)/認(rèn)知
brand extensions 品牌擴(kuò)展
brand loyalty 品牌忠誠(chéng)度
brand mark 品牌標(biāo)志
brand name 品牌名稱(chēng)
brand positioning 品牌定位
brand recognition 品牌識(shí)別
brand strategies 品牌戰(zhàn)略
brand 品牌
branding strategy 品牌化戰(zhàn)略
branding 品牌化
brand's equity 品牌的價(jià)值
break-even analysis 盈虧平衡分析
break-even volume 盈虧平衡產(chǎn)量
breath of product assortment 產(chǎn)品線(xiàn)的寬度
breath or diversity of product lines 產(chǎn)品線(xiàn)的寬度或多樣性
bribery 賄賂
budgeting 預(yù)算
bundle 捆綁
busines strength rating 商業(yè)能力評(píng)分
business plan 商業(yè)計(jì)劃
business position 經(jīng)營(yíng)地位
business sector 商業(yè)部門(mén)
business services markets 商業(yè)服務(wù)市場(chǎng)
business strategies 經(jīng)營(yíng)戰(zhàn)略
business unit strategy 經(jīng)營(yíng)單位戰(zhàn)略
buyback allowances 回購(gòu)折讓
buyback arrangements 產(chǎn)品返銷(xiāo)
buyers' bargaining power 買(mǎi)方的討價(jià)還價(jià)能力
buyers 采購(gòu)者
buying behavior 購(gòu)買(mǎi)行為
buying center 采購(gòu)中心
buying inertia 購(gòu)買(mǎi)慣性
buying intention 購(gòu)買(mǎi)意圖
buying offices 連鎖商店的進(jìn)貨中心
buying power indes (BPI) 購(gòu)買(mǎi)力指數(shù)
buying situation 采購(gòu)情況/類(lèi)型
buying task 采購(gòu)任務(wù)
cable TV 有線(xiàn)電視
Cadillac 凱迪拉克
Campbell's Soup 金寶湯業(yè)公司
capital gains 資本收益
capital invested in product 產(chǎn)品投入資本
Carnival 嘉年華
cash cows 現(xiàn)金牛類(lèi)
cash discounts 現(xiàn)金折扣
catalogue sales 目錄銷(xiāo)售
categorization of perception 感知分類(lèi)
categorization 分門(mén)別類(lèi)
Caterpillar Tractor 卡特皮勒公司
Cathay Airlines 國(guó)泰航空公司
CBS Records 唱片公司
CBS 哥倫比亞廣播公司
centralization 集中化
chameleons/followers 變色龍/跟隨者
channel alternatives 可選擇的營(yíng)銷(xiāo)渠道
channel conflicts 渠道沖突
channel decisions 渠道決策
channel functions 渠道功能
channel institutions 渠道組織結(jié)構(gòu)
channel management 渠道管理
channel objectives 渠道目標(biāo)
channel of distribution 分銷(xiāo)渠道
channel power 渠道權(quán)力
channel-control strategies 渠道控制戰(zhàn)略
channel-design decisions 渠道設(shè)計(jì)決策
channel-management decisions 渠道管理決策
co-branding 聯(lián)合品牌
code of ethics (職業(yè))道德標(biāo)準(zhǔn)
coercive power 強(qiáng)制權(quán)
cognitive dissonance 認(rèn)識(shí)的不協(xié)調(diào)
Colgate-Palmolive 高露潔
collection of data 數(shù)據(jù)收集
collection 收款
co-marketing alliances 聯(lián)合營(yíng)銷(xiāo)聯(lián)盟
combination compensation plan 結(jié)合式薪酬方案
Comdex 計(jì)算機(jī)展銷(xiāo)會(huì)
commercialization 商業(yè)化
commitment 承諾
communication channels 傳播渠道
communication process 傳播過(guò)程
communication 信息交流/溝通
comparative advertisements 比較廣告
comparison of brands 品牌比較
compensation deals 補(bǔ)償處理
compensation plan 酬金方案
compensation/rewards 酬金/獎(jiǎng)勵(lì)
compensatory 補(bǔ)償性的
competition and industry evolution 競(jìng)爭(zhēng)和行業(yè)演變
competition-orientated pricing 競(jìng)爭(zhēng)導(dǎo)向定價(jià)法
competitive advantage 競(jìng)爭(zhēng)優(yōu)勢(shì)
competitive (supply-side) evolution 競(jìng)爭(zhēng)(供方)演變
competitive factors 競(jìng)爭(zhēng)因素
competitive intelligence 競(jìng)爭(zhēng)情報(bào)/信息
competitive parity promotion budgeting 競(jìng)爭(zhēng)均勢(shì)促銷(xiāo)預(yù)算法
competitive strategy 競(jìng)爭(zhēng)戰(zhàn)略
competitive strength 競(jìng)爭(zhēng)優(yōu)勢(shì)/能力
competitor analysis 競(jìng)爭(zhēng)者分析
complaint handling 投訴處理
component materials and parts markets 組成材料和零部件市場(chǎng)
computerized ordering 計(jì)算機(jī)化的訂購(gòu)
conclusive research 確定性研究
conditions of demand 需求情況
conflict and resolution strategies 沖突和解決戰(zhàn)略
conformance to specifications 與規(guī)格一致
conformance 一致性
confrontation strategy 對(duì)抗戰(zhàn)略
conjoint measurement 聯(lián)合測(cè)度法
conjunctive model 聯(lián)合模型
consumer decision-making 消費(fèi)者(購(gòu)買(mǎi))決策
consumer goods channels 消費(fèi)品分銷(xiāo)渠道
consumer markets 消費(fèi)品市場(chǎng)
consumer needs 消費(fèi)者需求
consumer packaged-goods firms 消費(fèi)者包裝食品公司
consumer promotion 消費(fèi)者促銷(xiāo)
consumer tests 消費(fèi)者測(cè)試
consumer/household market 消費(fèi)者/家庭市場(chǎng)
consumers' perceptions 消費(fèi)者感知
consumption 消費(fèi)
contests 競(jìng)賽
contingency planning 權(quán)變計(jì)劃
contract construction 契約建筑業(yè)
contract manufacturing 契約制造業(yè)
contraction/strategic withdrawal strategy 收縮/戰(zhàn)略性撤退戰(zhàn)略
contractual entry modes 契約式進(jìn)入模式
contractual vertical marketing systems 合約式垂直營(yíng)銷(xiāo)系統(tǒng)
contribution margin analysis 邊際貢獻(xiàn)(貢獻(xiàn)毛利)分析
contributrion margin 邊際貢獻(xiàn)
control strategies 控制戰(zhàn)略
convenience food stores 便利食品商店
convenience goods 便利品
convenience 服務(wù)的便利性
Cool Whip 清涼維普
co-operative advertising 合作性廣告
co-ordination and conflict resolution 協(xié)調(diào)與沖突解決
co-production 合作生產(chǎn)
core benefit proposition (CBP) 核心利益方案/提議
corollary-data method 推定數(shù)據(jù)法
corporate HQ 公司總部
corporate scope 公司(經(jīng)營(yíng))范圍
corporate strategy 公司戰(zhàn)略
corporate vertical marketing systems 公司式垂直營(yíng)銷(xiāo)系統(tǒng)
corporate/institutional advertising 團(tuán)體/社會(huì)公共機(jī)構(gòu)廣告
corrective action 矯正行動(dòng)
cost analysis 成本分析
cost effectiveness 成本有效性
cost leadership strategy 成本領(lǐng)先戰(zhàn)略
cost of capital 資本成本
cost of goods sold (COGS) 產(chǎn)品銷(xiāo)售成本
cost reductions 降低成本產(chǎn)品
cost-and-volume relationship 成本-數(shù)量關(guān)系
cost-oriented pricing 成本導(dǎo)向定價(jià)法
cost-plus/mark-up pricing 成本加成/溢價(jià)定價(jià)法
costs and benefits of marketing functions 營(yíng)銷(xiāo)職能的成本和效益
costs of competitors 競(jìng)爭(zhēng)者成本
costs of distribution 分銷(xiāo)成本
countertrade 對(duì)等貿(mào)易
coupons 優(yōu)惠券
courtesy 禮貌
coverage of geographic market 地域性市場(chǎng)的范圍
coverage of relevant retailers 相關(guān)零售商的銷(xiāo)售范圍
credibility 信譽(yù)
credit terms 信貸條款
critical assumptions 關(guān)鍵假設(shè)
cross-elasticity 交叉彈性
customary pricing 習(xí)慣性定價(jià)法
customer analysis 顧客分析
customer contact 顧客接觸
customer demand 顧客需求
customer intimacy 顧客親密度
customer loyalty 顧客忠誠(chéng)度
customer need 顧客需要
customer organization of sales force 按客戶(hù)組織銷(xiāo)售隊(duì)伍
customer retention 顧客維系/保留
customer satisfaction 顧客滿(mǎn)意度
customer segment pricing 顧客細(xì)分市場(chǎng)定價(jià)
customer service 顧客服務(wù)
customer-oriented pricing 顧客導(dǎo)向定價(jià)法
customers' perception 顧客感知
customers' preferences 顧客偏好
customers' price sensitivity 顧客的價(jià)格敏感度
customizing 定制
data collection 數(shù)據(jù)收集
data confidentiality 數(shù)據(jù)保密
data research 數(shù)據(jù)研究
data sources 數(shù)據(jù)來(lái)源
dealers 經(jīng)銷(xiāo)商
deceptive advertisements 欺騙性廣告
deciders 決策者
declining markets 衰退市場(chǎng)
decoding 解碼
defect rate 缺陷率
defender strategy 防御型戰(zhàn)略
defensive new-product development strategy 防御性新產(chǎn)品開(kāi)發(fā)戰(zhàn)略
defensive positioning 防御性定位
delivery time 交付時(shí)間
delivery 配送
Dell Computers 戴爾計(jì)算機(jī)公司
Delta Airlines 三角洲航空公司
demand characteristics 需求特征
demand curve 需求曲線(xiàn)
demand-oriented pricing 需求導(dǎo)向定價(jià)法
demographic environment 人口統(tǒng)計(jì)環(huán)境
department stores 百貨商店
dependability 可靠性
deregulation 放松管制
derived demand 衍生需求
descriptive research 描述性研究
design decisions 設(shè)計(jì)決策
desired percentage mark-up on retail 預(yù)期零售利潤(rùn)率
desired percentage return 預(yù)期回報(bào)率
determinant attributes 關(guān)鍵屬性
determinants 決定因素
different responses 差別反應(yīng)
differentiated defender strategy 差異化防御戰(zhàn)略
differentiated marketing 差異化營(yíng)銷(xiāo)
differentiation over time 不同時(shí)間的差異
differentiation strategy 差異化戰(zhàn)略
differentiation 差異化
diffusion of innovation theory 創(chuàng)新擴(kuò)散理論
dimension 因素
dimensions of quality 質(zhì)量維度
direct costing profitability analysis 直接成本盈利性分析
direct mail 直接郵寄
direct marketing via advertising media 通過(guò)廣告媒體的直接營(yíng)銷(xiāo)
direct marketing 直接營(yíng)銷(xiāo)
direct product profitability (DPP) 直接產(chǎn)品盈利性/利潤(rùn)率
direct selling 直銷(xiāo)
discount rate 貼現(xiàn)率
discount stores 折扣商店
discount 折扣
discount/premium price policies 折扣/溢價(jià)策略
discriminant analysis 差異分析法
discriminatory adjustments 歧視價(jià)格調(diào)整
discriminatory pricing adjustments 歧視定價(jià)調(diào)整
disjunctive model 分離模型
display space 陳列空間
disposable income 可支配收入
dissonance-attribution hierarchy 不和諧-歸屬層次結(jié)構(gòu)
distribution channel designs 分銷(xiāo)渠道設(shè)計(jì)
distribution channel objectives 分銷(xiāo)渠道的目標(biāo)
distribution channel 分銷(xiāo)渠道
distribution decisions 分銷(xiāo)決策
distribution policies 分銷(xiāo)策略
distribution 分銷(xiāo)
distributor/store (private lables) brands 分銷(xiāo)商/私有品牌
distributors 分銷(xiāo)商
diversification 多元化
divest 撤退
divest 出讓
divestment or liquidation 收回投資或清算
domestic target marketing strategies 國(guó)內(nèi)目標(biāo)市場(chǎng)定位的營(yíng)銷(xiāo)戰(zhàn)略
dropping products 放棄產(chǎn)品
dry cleaning 干洗
dual/two channel distribution systems 雙重分銷(xiāo)系統(tǒng)
duplication (媒體)重復(fù)
DuPont 杜邦公司
durability 耐用性
early vs late adoption 早期采購(gòu)與后期采購(gòu)
earnings per share 每股收益
economic and technological factors 經(jīng)濟(jì)技術(shù)因素
economic power 經(jīng)濟(jì)權(quán)
economies of scale 規(guī)模經(jīng)濟(jì)
education services 教育服務(wù)
effectiveness 有效性
efficiency 效率
Electrolux 伊萊克斯
emergency goods 急需品
Emerson Electric 愛(ài)默生電氣
emotional appeals 情感訴求
empathy 移情作用
empirical evidence 經(jīng)驗(yàn)性實(shí)例
empowerment 授權(quán)
encoding 編碼
end use 最終使用
endorsement 贊同
entrepreneurial strategy 企業(yè)家戰(zhàn)略
entry strategies 進(jìn)入戰(zhàn)略
environment and packaging disposal 環(huán)境與包裝處理
environment factors 環(huán)境因素
environmental scanning 環(huán)境掃描/分析
environmental strategy 環(huán)境戰(zhàn)略
establishment 機(jī)構(gòu)
ethical audit (公司)倫理審計(jì)
ethics of marketing 營(yíng)銷(xiāo)倫理道德
ethnic composition 種族構(gòu)成
European Community 歐共體
evaluation and reward systems 評(píng)估與獎(jiǎng)勵(lì)體系
evaluation and selection of supplier 評(píng)估和選擇供應(yīng)商
evaluation of alternatives 評(píng)估替代品/各種選擇
evaluation of brands 品牌評(píng)估
event sponsorship 事件贊助
event 活動(dòng)
everyday low-price (EDLP) 天天低價(jià)
evoked set 引發(fā)的組合
evolution of market 市場(chǎng)演變
exchange 交換
exclusive dealing 獨(dú)家銷(xiāo)售
exclusive distribution 獨(dú)家分銷(xiāo)
executive summary 執(zhí)行摘要
exhibition media 展示廣告媒體
existing market 現(xiàn)有市場(chǎng)
exit barriers 退出壁壘
expansion path 擴(kuò)張途徑
expectation measures (顧客)預(yù)期測(cè)度
expectations of customers 顧客期望
expected unit sales 預(yù)計(jì)產(chǎn)量
expected value 期望價(jià)值
experience curve 經(jīng)驗(yàn)曲線(xiàn)
experimental research 實(shí)驗(yàn)性研究
expert power 專(zhuān)長(zhǎng)權(quán)
exploratory research 探索性研究
export agents 出口代理(商)
export jobbers 出口批發(fā)商
export management company 出口管理公司
export merchants 出口貿(mào)易商
export 出口
exporting 出口商品
extended use strategy 擴(kuò)大使用戰(zhàn)略
extending volume growth 擴(kuò)大市場(chǎng)份額
external data sources 外部數(shù)據(jù)來(lái)源
external environment 外部環(huán)境
extrapolation of past sales trends 過(guò)去銷(xiāo)售趨勢(shì)推測(cè)法
factor analysis 因素分析法
fads 時(shí)尚
family branding 家族品牌
family life cycle 家庭生命周期
family structure 家庭結(jié)構(gòu)
farm products 農(nóng)產(chǎn)品
fast-moving consumer goods (FMCG) 快速變動(dòng)的消費(fèi)品
fear appeals 恐懼/顧慮訴求
features 特征
Federal Department Stores 聯(lián)邦百貨商店
Federal Trade Code (FTC) 聯(lián)邦貿(mào)易法案
FedEx (Federal Express) 聯(lián)邦快遞
feedback data 反饋數(shù)據(jù)
field test marketing 實(shí)地市場(chǎng)測(cè)試
financing 融資
fisheries 漁業(yè)
fit and finish 結(jié)實(shí)度與外觀(guān)
fixed costs 固定成本
fixed salary 固定工資
flanker strategy 側(cè)翼進(jìn)攻戰(zhàn)略
flanker/fighting brand 戰(zhàn)斗品牌
flanking and encirclement strategies 側(cè)翼進(jìn)攻與圍堵戰(zhàn)略
flat organizational structure 扁平的組織結(jié)構(gòu)
FOB origin pricing FOB產(chǎn)地定價(jià)法
focus strategy 集中戰(zhàn)略
followers 追隨者
Ford 福特公司
foreign middlemen 國(guó)外中間商
forestry 林業(yè)
formalization 形式/規(guī)范化
formulate 制定
forward integration 向前一體化
franchise systems 特許系統(tǒng)
franchising 特許經(jīng)營(yíng)
free call numbers 免費(fèi)電話(huà)號(hào)碼
free goods 免費(fèi)商品
freight-absorption pricing 免收運(yùn)費(fèi)定價(jià)法
fringe benefits 小額津貼
frontal attack strategy 正面進(jìn)攻戰(zhàn)略
full costing profitability analysis 全成本盈利性分析
full-service wholesalers 全方位服務(wù)的批發(fā)商
functional competencies and resource allocation 職能能力與資源分配
functional efficiency 職能效率
functional organization of sales force 按銷(xiāo)售職能組織銷(xiāo)售隊(duì)伍
functional organizational structure 職能型組織結(jié)構(gòu)
functional performance 功能性能
functional strategy 職能戰(zhàn)略
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