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淺析我國飯店業的品牌戰略
畢業論文
淺析我國飯店業的品牌戰略
摘要: 隨著飯店業發展的日益成熟，我國飯店業有著巨大的發展潛力，我國飯店要想將其潛力充分的挖掘出來，實現良好的經濟、社會效益，就必須走實施品牌戰略，本文在分析我國飯店業的現狀基礎上，提出網絡技術策略、集團化策略、控制飯店總量調整地區分布不平衡策略、多品牌策略、發展經濟型飯店的策略、培育民族品牌策略、基礎品牌策略等，來加強我國飯店業的品牌建設。
關鍵詞: 飯店品牌戰略；民族品牌策略；基礎品牌策略
A general analysis of the big-brand strategy
of Chinese hotel circle
Abstract: There is no doubt that the hotels have undergone a remarkable development in resent years.Chinese hotel circle has immense potential,but in order to make full use of its power and achieve better economic profits,we have to carry out the big-brand strategy.Based on analyzing the present situation and the problems of our hotels,this paper brought about the internet technology strategy,the centralizing strategy,the regulating strategy, the multi-brand strategy,the economical hotel strategy,the home-brand strategy and the fundamental-brand strategy,etc.,in order to do good to the establishment of our hotel brand.
Keyword: big-brand strategy; home-brand; fundamental-brand
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