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湖南省體育旅游的SWOT分析與對策
畢業(yè)論文
湖南省體育旅游的SWOT分析與對策
摘要：隨著社會(huì)經(jīng)濟(jì)的不斷發(fā)展和人民生活水平的不斷提高，旅游業(yè)尤其是體育旅游逐漸成為1種趨勢。旅游者在對自然和人文景觀尋求感官滿足感的同時(shí)對參與型強(qiáng)身健體性項(xiàng)目的需求越來越強(qiáng)烈，體育旅游應(yīng)運(yùn)而生。體育旅游是旅游者以參與和觀賞體育活動(dòng)為目的或以體育為主要內(nèi)容和手段的1種旅游活動(dòng)形式。本文從體育旅游的定義、分類和湖南發(fā)展體育旅游的現(xiàn)狀入手，對湖南發(fā)展體育旅游的優(yōu)勢、劣勢、機(jī)會(huì)和威脅等做了詳細(xì)分析，進(jìn)而提出了相應(yīng)對策。
關(guān)鍵詞:湖南；體育旅游；SWOT分析
The SWOT Analysis and Strategy of Sports Tourism
in Hunan Province
Abstract: With the developing of society and economy and the improving of the people’s standard of living,tourism especially sports tourism become a trade gradually.Travelers pursue the feelings of satisfaction about natural and artificial landscape while their requirement for the programs of participation of strengthening body and keeping fit is becoming much stronger that sports tourism produced.Sports tourism is a type that tourists regard participating in and viewing sports activities as their objects,or regard sports as main content and means.The thesis give detailed analysis about definition of sports tourism ,necessity of development of sports tourism in Hunan province and the strengths,weaknesses,opportunities and threats of sports tourism in Hunan province.The end,the thesis give the studying of strategy.
Keywords:Hunan province;sports tourism;SWOT analysis;strategy
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