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面試經(jīng)典問(wèn)答雙語(yǔ)版（七）
61問(wèn)：你認(rèn)為那些生產(chǎn)好產(chǎn)品的公司為什么會(huì)失敗？?
答：參與產(chǎn)品設(shè)計(jì)或生產(chǎn)的人員必須對(duì)產(chǎn)品完全了解和充滿信心，并能定期使用它。只有這樣他們才能對(duì)產(chǎn)品進(jìn)行不斷的改進(jìn)，滿足顧客的需要。任何產(chǎn)品都必須不斷改進(jìn)，從而滿足顧客日益變化的需求。只有讓員工都參與產(chǎn)品的生產(chǎn)并對(duì)之保持熱情，才能使改進(jìn)成為可能。這是個(gè)關(guān)系到求職者作為領(lǐng)導(dǎo)者是否有遠(yuǎn)見(jiàn)的問(wèn)題。假如你被問(wèn)到這樣的問(wèn)題，你最好談及一項(xiàng)產(chǎn)品或想法失敗的具體例子，而失敗是由于員工或其他顧客缺乏熱情。你不要過(guò)分地吹毛求疵，應(yīng)談及你采取了什么與眾不同的措施。??
Q: Why do you think that some companies with good products fail?
A: Employees who are involved in the design and/or manufacture of a product must totally understand and believe in the product and use it on a regular basis. Only in this way can they continually modify and improve it to the customers satisfaction. Any product must be constantly fine?tuned to meet the changing needs and demands of the consumer. Only by getting the employees involved with the product and excited about it can this improvement occur. ??
62問(wèn)：你的應(yīng)變能力如何？?
答：從前，在我們新產(chǎn)品投產(chǎn)時(shí)，都是我們的總工程師發(fā)布一則關(guān)于新產(chǎn)品優(yōu)良性能的評(píng)論。但是當(dāng)我負(fù)責(zé)一項(xiàng)新產(chǎn)品的投產(chǎn)時(shí)，我決定讓我們3個(gè)最大的客戶錄制一盤宣傳我們新產(chǎn)品的錄像帶，用于我們的市場(chǎng)推銷活動(dòng)。這種做法大大提高了我們的信譽(yù)，而且銷售量超過(guò)了6個(gè)月的銷售定額。現(xiàn)在我們通常都采用這種方式來(lái)推出我們的產(chǎn)品。這是個(gè)考察求職者的創(chuàng)造力和主動(dòng)性的問(wèn)題。舉一個(gè)你如何改變計(jì)劃或方向并且取得同樣或更好效果的例子。你要側(cè)重談你怎樣獲得至關(guān)重要的信息或者是你如何改變個(gè)人作風(fēng)獲得與別人合作的機(jī)會(huì)
Q: How resourceful are you?
A: At one time, for all of our new product launches, our chief engineer would release a press statement about its virtues. But when I was given responsibility for a new launch, I decided to get three of our largest customers to videotape an endorsement or use in our marketing campaign. The result was a far higher level of credibility, and we exceeded our six month sales quota. We now use personal endorsements routinely when we launch our products.
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