BEC口語：公司介紹

時間：2020-10-30 10:50:16 商務英語我要投稿

BEC口語：公司介紹

　　以下是針對BEC考試口語環節中問題溝通的劇情。Jennifer已經見到了客戶，而在Jennifer與Standard家用電器的會談中，因對方想進一步了解Action電器的營運狀況。身為公司代言人的Jennifer就必須向他們說明公司經營的歷史、主要的產品與營業項目等。

BEC口語：公司介紹

　　正文

　　In answer to your questions, Action Appliances hasbeen manufacturing top quality appliances for 15years now. We began selling rice cookers from onesmall shop in Taipei. At that time, we were strictly amom-and-pop operation.

　　To keep up with overwhelming customer response, the company expanded rapidly. Weimproved our R&D department and enlarged our product lines to include washers anddryers, refrigerators, and microwave ovens. Our appliances are geared toward households withhigh needs but minimal space.

　　Taiwan is still our main market. As a matter of fact, you'll find at least one Action appliance inone out of three households in Taipei alone.

　　With a strong home base, we feel we're ready to move overseas. Recent consumer researchefforts prove that over 40% of the appliance market in Canada and the United States consistsof highly efficient, compact products. You'll find that our appliances meet these needs.

　　句型總結

　　●　開場白

　　1. In answer to your questions, Action Appliances has been manufacturing top qualityappliances for 15 years now.

　　2. Regarding your questions, Action Appliances has been in business for 15 years.

　　3. In response to your questions, Action has been producing top quality products for 15years now.

　　一開始就直接回答問題，不僅使晤談進行順利，并表示你對客戶的問題定不回避。"regarding"及 "inresponse to"都有針對…的意思，皆可作為響應詢問的開頭語;并用現在完成式表示從過去到現在，一直從事的業務。

　　●　說明成長

　　1. To keep up with overwhelming customer response, the company expanded rapidly.

　　2. Customer response was overwhelming, so we were able to expand steadily.

　　3. We grew quickly and steadily due to a strong customer response.

　　說明公司剛開始營運時，顧客的熱烈反應，以及公司因應的方式。"customer response"，顧客反應。

　　●　市場占有率

　　1. As a matter of fact, you'll find at least one Action appliance in one out of three households inTaipei alone.

　　2. In fact, our appliances are used in one out of three households in Taipei.

　　3. Actually, you'll find at least one Action appliance in one out of three households in Taipei.

　　本段應以明確的'例子及統計數字，說明產品如何受歡迎，以支持公司的形象。用"as a matter of fact", "infact"及 "actually"做為句子開頭語，使談話口語化，同時加強語氣。

　　●　公司的目標

　　1. Recent consumer research efforts prove that over 40% of the appliance market in Canadaand the States consists of highly efficient, compact products.

　　2. Marketing studies show that a market exists in Canada and the States for our compactproducts.

　　3. Recent consumer research leads us to believe that a market exists in Canada and the Statesfor our appliances.

　　以公司的目標作為談話的總結，同時以明顯直接的事實來證明公司的目標正確，有發展潛力。關鍵句型為"…prove that …"，‘證明出…’。

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