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音樂(lè)傳播學(xué)視野下中國(guó)流行音樂(lè)的現(xiàn)狀與展望
畢業(yè)論文
摘 要
世界經(jīng)濟(jì)的1體化、互聯(lián)網(wǎng)絡(luò)、生物技術(shù)、信息技術(shù)加速了全球音樂(lè)文化之間的交流，改革開(kāi)放的進(jìn)程使得中國(guó)大陸的流行音樂(lè)得到了迅猛的發(fā)展。本文從音樂(lè)傳播學(xué)的視野和角度來(lái)，根據(jù)現(xiàn)實(shí)的音樂(lè)傳播中的各種現(xiàn)象，將當(dāng)今社會(huì)流行音樂(lè)傳播分為兩大類(lèi)傳播模式，傳統(tǒng)傳播模式和數(shù)字化網(wǎng)絡(luò)傳播模式。總結(jié)出流行音樂(lè)在當(dāng)前信息社會(huì)中數(shù)字化網(wǎng)絡(luò)傳播的新特性：創(chuàng)作自由化、媒介數(shù)字化、傳播的交互性、受眾的年輕化、科技與藝術(shù)結(jié)合使流行音樂(lè)更具有時(shí)代性；流行音樂(lè)的傳播模式和途徑已經(jīng)出現(xiàn)以數(shù)字化信息技術(shù)為中心的多元化多變化，而在市場(chǎng)經(jīng)濟(jì)和數(shù)字化的傳播模式下流行音樂(lè)作品的版權(quán)和傳播權(quán)出現(xiàn)舉步維艱的境況。我們的未來(lái)流行音樂(lè)要有“鮮明的時(shí)代感”，要走“民族和流行相結(jié)合的道路，加強(qiáng)對(duì)中國(guó)流行理論的理論研究、課程建設(shè)和人材培養(yǎng)。同時(shí)，要盡快建立和健全市場(chǎng)經(jīng)濟(jì)下對(duì)網(wǎng)絡(luò)音樂(lè)文化的法制。
關(guān)鍵詞：中國(guó)流行音樂(lè)；音樂(lè)傳播學(xué)；音樂(lè)產(chǎn)業(yè)；展望
ABSTRACT
The globalization of economy, internet, biology and information technologies have speeded up the music-culture communication among different countries in the world. And the popular music of the mainland is also developed rapidly as the reform and open-door policy have been carried out.
Considering various kinds of phenomena, in music communication, this paper divided the popular music communication into two kinds: traditional communicating mode and digital internet communicating mode. As well it also discussed new features of digital internet communicating on popular music in modern information society. They are free -creation, digital communication, interaction of communication, the trend of younger audience, modernization due to integration of science and art, digital-concentrated communicating multimode. The popular music works was confronted with great difficulties on right of publish.
With sharp-out modern feature as an emphasis, the future popular music should integrate the folk music with the popular music attaching great importance to the study of the theory : curriculum construction , cultivation of human resources on Chinese popular music. We should build up a sound system of laws to protect internet music in economic environment.
Key words: Chinese popular music; music communication discipline; music industry; prospect
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