我國汽車行業電子商務發展模式研究

我國汽車行業電子商務發展模式研究

畢業論文

我國汽車行業電子商務發展模式研究
 
摘要：
   在以信息技術為代表的高新技術迅猛發展和經濟全球化的今天，以電子商務促進傳統制造行業信息化建設已成為提升和維持企業核心競爭力的重要手段。本文在國內外汽車行業電子商務應用現狀分析的基礎上，對發達國家汽車電子商務發展的經驗和我國汽車企業實施電子商務過程中出現的問題進行總結，對國內外學者、專家提出的幾種汽車行業電子商務的不同發展模式進行分析評價，創造性地提出了我國汽車行業開展電子商務的4階段發展模式，并對照廣州本田的電子商務發展歷程對該4階段發展模式進行應用分析。該發展模式是在現有的發展模式基礎上進行擴充，對汽車行業供應鏈分析，立足于我國汽車行業開展電子商務的特殊環境和存在的問題，提出的全新發展模式。本文研究的最終目的是促進我國汽車行業在經濟全球化、技術高新化環境下的企業信息化建設，提高我國汽車企業在加入WTO后的市場競爭力，為我國民族汽車工業的發展提供參考和借鑒。

關鍵詞：  汽車行業; 電子商務; 4階段發展模式

Studying on the development mode of electronic
commerce in domestic automobile industry
 
Abstract：
At present, high-tech which take the information technology as representative develop rapidly and economy is globalizing. Promoting traditional manufacture industry construct information by using electronic commerce has become an important method that advance and maintain the core competitive ability of the enterprise .This article explain the concept of electronic commerce .In the foundation that analyses the current application of the electronic commerce in the domestic and foreign automobiles industry,  this article summarize the experiences of electronic commerce in automobile industry of developed country and the issues in the process of carrying on electronic commerce of domestic automobile enterprise. Besides, this article study on different development mode of electronic commerce  domestic told of by experts worldwide, creatively propose four stages development mode about the development of electronic commerce for domestic automobile industry ,compares  the course of Honda of Guangzhou which develop electronic commerce to carry on the applied analysis to this four stages development mode.The mode is in the foundation which analyzes to the supply chain of the automobile industry, bases to the special environment of Chinese automobile industry develop electronic commerce, proposed brand-new development mode.The essential purpose of this article is promoting the enterprise’s constrcut information of domestic automobile industry under the economical globalization,  enhancing the market competence of domestic enterprise in automobile industry after China became a memember of WTO, and providing reference for the development of domestic automobile industry.

Keywords：  Automobile industry;  Electronic commerce;  Four stages development mode

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